There are many great things to emphasize when describing Joline: From the four divisions, the experienced and highly skilled people that have been working in the company for years, to the high quality medical technologies Joline produces as well as the services provided to customers and patients. However, what was lacking in the past was a story that brings together all these factors that together make a powerful brand. A story about medical devices of the highest standard that positively affect the work of doctors and the treatment of patients to make the medical world a bit better every day. Joline’s medical devices allow doctors to provide therapy with minimal repercussions for the patient. It is important that customers enjoy working with Joline and experience a great level of service.
The new visual identity and brand story were developed to adequately convey Joline’s values, knowledge and development. One change in the branding are the adjusted division colours and the logo design. The new logo consists of three parts: the slightly redesigned Joline logo, the tagline Medical Technology to illustrate at one glance what Joline is producing and the payoff Experts in Care.
Over 20 years Joline has been developing and manufacturing high quality medical technologies that support healthcare professionals in their daily work. The German-based company consists of a team of highly experienced people that have been working for the family-owned medical device manufacturer for decades. Each Joline employee contributes to the success of the company as well as medical care of patients through their work and the services offered to customers and patients. For this reason, every employee at Joline is considered as Expert in Care, which is now also shown in the logo. Furthermore, new division logos are introduced to illustrate the four divisions: Spine, Dialysis, Cardiology and Stents & OEM. The new branding leaves space for further growth and represents all that Joline stands for.
